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Independent beauty, fashion, and culture reporting.

The Journal

Beauty Professionals Magazine

Independent reporting on the people, techniques, ideas, and culture shaping beauty work now.

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© 2026 Beauty Professionals Magazine

Beauty is a practice. The Journal records the work.

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Cover story

Culture

Author-Developed Techniques in Precision Hardware Manicure and Nail Restoration

The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

By Svitlana Riaba | ISSN 3144-0541September 3, 2026
Read cover story
The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

Browse by desk

Journal Sections

Reporting organized around the working worlds of beauty, fashion, culture, shopping, and life beyond the studio.

01

Fashion

Celebrity StyleStreet StyleModelsDesignersTrendsSustainability
View section
Artistic cover image for an article titled "FALL 2026: BEAUTY GETS REAL". The background features a blurred portrait of a woman on the left and a dark bouquet of deep red and cream roses on the right. A central rectangular text block, framed in yellow, contains the main title and a descriptive paragraph: "The sterile minimalism... Here are the four looks defining the season."

Fashion

FALL 2026: BEAUTY GETS REAL

By Sergei Andreev | ISSN 3144-0541August 26, 2026
A portrait of a smiling woman with long dark hair wearing a pink uniform top with "YARCO STUDIO" branding, standing in front of a dark wall with the "YARCO STUDIO" logo. A golden textured graphic overlay features the text: "Real cases. Two salons. Thirty people."

Fashion

Every Recurring Problem Deserves a Rule

By Yara Yaroslavna | ISSN 3144-0541August 3, 2026
Championship titles evaluate what I’ve achieved as a master.

Fashion

The Art of the Detail

By Valeriia Kizchuk | ISSN 3144-0541August 2, 2026

02

Runway

View section
A collage of images illustrating a "Clinical Beauty Lab" theme. The main image features a scientist in a lab coat and safety glasses using a pipette to transfer liquid into a vial labeled "CLINICAL BEAUTY LAB." A prominent black brushstroke graphic with a gold border is overlaid on the image, containing the white text: "DATA is the NEW black". The bottom row shows three smaller images: a microscope with a petri dish and text "The Lab Has Won: How Clinical Beauty Took Over the Industry"; a woman's reflection in a mirror; and a computer monitor displaying the same text: "The Lab Has Won: How Clinical Beauty Took Over the Industry."

Runway

The Lab Has Won: How Clinical Beauty Took Over the Industry

03

Shopping

View section
Kateryna Lushakova, is a Platinum Brand Ambassador and the brand’s exclusive representative in the United States

Shopping

KATERYNA LUSHAKOVA

By Sergei Andreev | ISSN 3144-0541August 12, 2026

04

Beauty

Celebrity BeautyHairMakeupNailsWellnessSkin
View section
Cover image for the article "The New Beauty Equation": a glass flask with a chemical formula, a compact powder mirror reflecting a woman's face, a cream tube, and a modern fitness band with a digital interface on a light fluffy background.

05

Culture

OpinionTV & MoviesMusicArtsBooksNewsSports
View section
The Riaba Nail Precision System™ and the V’IRELIA Forward Recovery System™

06

Living

HomesTravel
View section
Three smiling women posing in front of a branded "BEAUTY" backdrop, holding awards and trophies. A graphic text overlay reads "BBF 2026 THEY COME BACK".

Living

BBF 2026 THE MAIN EVENT OF THE YEAR

By Sergei Andreev | ISSN 3144-0541
By Valeriia Kizchuk | ISSN 3144-0541
July 6, 2026

Beauty

THE NEW BEAUTY EQUATION

By Sergei Andreev | ISSN 3144-0541August 25, 2026
A man standing next to a large trophy, giving a thumbs-up next to an event schedule banner for "The Barbershop Stage at America's Beauty Show / Cosmetologists Chicago". A graphic text overlay reads "Cut by Design".

Beauty

An Author’s Methodology for Men’s Haircut Design Based on Head Anatomy and Hair Growth Patterns

By Zhyrgalbek Moldogaziev | ISSN 3144-0541August 23, 2026
A portrait of a smiling woman with long dark hair wearing a distressed pink t-shirt, against a blurred street background. A quote is overlaid on the image in white font on a black textured background: "Great color isn't applied it's built, one controlled layer at a time."

Beauty

Blonde Gone Dark: The Uncomfortable Truth About “Just Dye It Darker”

By Valeriia Kizchuk | ISSN 3144-0541August 10, 2026

Culture

Author-Developed Techniques in Precision Hardware Manicure and Nail Restoration

By Svitlana Riaba | ISSN 3144-0541September 3, 2026
The difference between having a Yelp profile and having a Yelp presence

Culture

Your Yelp, Decoded

By Sergei Andreev | ISSN 3144-0541July 14, 2026
The Return of Marc Jacobs Beauty

Culture

The Return of Marc Jacobs Beauty

By Sergei Andreev | ISSN 3144-0541July 7, 2026
August 26, 2026

The edit

Latest Stories

Search by title, description, author, tags, or category.

21 articles

Three smiling women posing in front of a branded "BEAUTY" backdrop, holding awards and trophies. A graphic text overlay reads "BBF 2026 THEY COME BACK".

Living

BBF 2026 THE MAIN EVENT OF THE YEAR

The Fourth Beauty Business Forum expects twice the attendance of its third edition. And a significant number of those attendees have already been here before.

By Sergei Andreev | ISSN 3144-0541August 26, 2026
Artistic cover image for an article titled "FALL 2026: BEAUTY GETS REAL". The background features a blurred portrait of a woman on the left and a dark bouquet of deep red and cream roses on the right. A central rectangular text block, framed in yellow, contains the main title and a descriptive paragraph: "The sterile minimalism... Here are the four looks defining the season."

Fashion

FALL 2026: BEAUTY GETS REAL

The sterile minimalism and manufactured flawlessness that defined recent seasons are giving way to something richer, deeper, and far more interesting. Fall 2026 is about intention over precision texture over finish, character over correction. Here are the four looks defining the season.

By Sergei Andreev | ISSN 3144-0541August 26, 2026
Cover image for the article "The New Beauty Equation": a glass flask with a chemical formula, a compact powder mirror reflecting a woman's face, a cream tube, and a modern fitness band with a digital interface on a light fluffy background.

Beauty

THE NEW BEAUTY EQUATION

Industry Intelligence | Fall 2026 Three shifts redefining the American beauty industry right now.

By Sergei Andreev | ISSN 3144-0541August 25, 2026
A man standing next to a large trophy, giving a thumbs-up next to an event schedule banner for "The Barbershop Stage at America's Beauty Show / Cosmetologists Chicago". A graphic text overlay reads "Cut by Design".

Beauty

An Author’s Methodology for Men’s Haircut Design Based on Head Anatomy and Hair Growth Patterns

There is a moment at the beginning of every consultation that most clients never notice. The clippers are still on the counter. The cape is just going on. And the barber is already working.

By Zhyrgalbek Moldogaziev | ISSN 3144-0541August 23, 2026
Kateryna Lushakova, is a Platinum Brand Ambassador and the brand’s exclusive representative in the United States

Shopping

KATERYNA LUSHAKOVA

A NEW PERSPECTIVE ON THE LASH INDUSTRY THROUGH INNOVATION AND EXPERTISE.

By Sergei Andreev | ISSN 3144-0541August 12, 2026
A portrait of a smiling woman with long dark hair wearing a distressed pink t-shirt, against a blurred street background. A quote is overlaid on the image in white font on a black textured background: "Great color isn't applied it's built, one controlled layer at a time."

Beauty

Blonde Gone Dark: The Uncomfortable Truth About “Just Dye It Darker”

By Valeriia Kizchuk | ISSN 3144-0541August 10, 2026
A portrait of a woman with long dark hair wearing a black uniform top and pink medical gloves, standing with her arms crossed against a beige background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Rebuilding the Barrier".

Beauty

Rebuilding the Skin Barrier After Inflammatory Conditions: A Practical Perspective

By Anzhelika Syveniuk | ISSN 3144-0541August 7, 2026
A portrait of a smiling woman with long dark hair wearing a pink uniform top with "YARCO STUDIO" branding, standing in front of a dark wall with the "YARCO STUDIO" logo. A golden textured graphic overlay features the text: "Real cases. Two salons. Thirty people."

Fashion

Every Recurring Problem Deserves a Rule

By Yara Yaroslavna | ISSN 3144-0541August 3, 2026
Championship titles evaluate what I’ve achieved as a master.

Fashion

The Art of the Detail

By Valeriia Kizchuk | ISSN 3144-0541August 2, 2026
The difference between having a Yelp profile and having a Yelp presence

Culture

Your Yelp, Decoded

By Sergei Andreev | ISSN 3144-0541July 14, 2026
How Beauty Professionals Can Turn Their Expertise Into a Product Brand

Beauty

How Beauty Professionals Can Turn Their Expertise Into a Product Brand

By Natalie Vaulin | ISSN 3144-0541July 8, 2026
A portrait of a woman with blonde hair wearing a black top and a plaid blazer, seated on a stool against a dark background. She has a floral tattoo on her right arm. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "Beautiful Hair Doesn't Start With a Haircut".

Fashion

Beautiful Hair Doesn’t Start With a Haircut

By Valeriia Kizchuk | ISSN 3144-0541July 7, 2026
The Return of Marc Jacobs Beauty

Culture

The Return of Marc Jacobs Beauty

By Sergei Andreev | ISSN 3144-0541July 7, 2026
A collage of images illustrating a "Clinical Beauty Lab" theme. The main image features a scientist in a lab coat and safety glasses using a pipette to transfer liquid into a vial labeled "CLINICAL BEAUTY LAB." A prominent black brushstroke graphic with a gold border is overlaid on the image, containing the white text: "DATA is the NEW black". The bottom row shows three smaller images: a microscope with a petri dish and text "The Lab Has Won: How Clinical Beauty Took Over the Industry"; a woman's reflection in a mirror; and a computer monitor displaying the same text: "The Lab Has Won: How Clinical Beauty Took Over the Industry."

Runway

The Lab Has Won: How Clinical Beauty Took Over the Industry

By Valeriia Kizchuk | ISSN 3144-0541July 6, 2026
The IBPA Business Retreat in Coachella

Culture

The image came off the work began

By Sergei Andreev | ISSN 3144-0541July 6, 2026
Working Legal in the U.S. Beauty Industry It Starts Here

Culture

LightWay by iulia andreeva

By Valeriia Kizchuk | ISSN 3144-0541July 1, 2026
AI-generated picture

Fashion

The Algorithm of Beauty: How AI Is Rewriting the Rules of the Industry

By Sergei Andreev | ISSN 3144-0541July 1, 2026
A portrait of a woman with long dark hair wearing a white blazer and a patterned top, standing against a dark background. A stylized black brushstroke graphic with a gold border is overlaid on the image, featuring the white text: "First, the Lashes. Then the Design."

Beauty

First, the Lashes. Then the Design.

By Valeriia Kizchuk | ISSN 3144-0541June 30, 2026
two woman sitting and looking at the camera

Beauty

Why Beauty Competitions Have Become the #1 Career Growth Tool in the Industry

By By Sergei Andreev | ISSN 3144-0541June 4, 2026
beautiful woman in a mirror

Beauty

8 Things That Will Reshape Beauty in the Next 12 Months

By By Sergei Andreev | ISSN 3144-0541June 3, 2026
IBPA-preview

Beauty

Beauty Is More Than Just Doing Nails

By By Valeriia Lizchuk | ISSN 3144-0541May 29, 2026